Digital Signage has not only offered companies with an appealingly & innovative market piece but also with an easiest approach to update their advertising messages on consistent basis. Digital Marketing paradigm has come up with so many drastic changes in the past year.
Forbes published a list of marketing trends that every entrepreneur needs to adopt this year for successful outcomes.
By implementing Digital Signage, marketers are more likely to organize multiple campaigns that include video, music and innovative user-interactive features. Digital Signs can drastically improve audience withholding rate.
Here is a list of 10 digital marketing trends for 2016 & how Digital Signage helps to enhance them.
1. Embracing the Customer Experience Model
There is no doubt that we are staying away from the classic form of advertisement. Static Ads approach to attract the audience is definitely done in the past. Today’s sophisticated tools allow businesses to learn about their customers, know their behavior, and craft tailored experiences to increase the revenues.
Interactive Touchscreen digital signage technology offers an amazing customer experience and also keeps a track and reports on that experience.
It also helps to
- Understand buyer behavior
- Identify Interests
- Measure Loyalty
This let you easily adjust your program to capitalize the data, increase engagement and enhance the conversion rates.
2. Digital Everywhere
With the enormous increase in Digital Signage adoption day by day, businesses and consumers are more likely to start seeing digital signs everywhere.
According to MarketsandMarkets, the digital signage market is set to grow more than 8 % this year into an industry valued at $24 billion by the end of the decade.
Businesses should be looking toward places where digital signs can replace physical signs, as well as new areas where businesses can leverage exclusive benefits of digital signage. You will be seeing more digital signs in retails, restaurants, offices, schools, malls and many more places.
3. Customer Experience is the Priority
Methods of digital advertising will be more organic. Most of the consumers today ignored the ad if they find it least significant. So, it is better to launch ad campaigns around customer experience, service and engagement and at the same time endorse the product innovatively using digital displays.
4. Use Embedded Sensors
There are various technologies that help you to gather information and advertise products and services intuitively based on customer targeted preferences. Sensors can be easily embedded with signage devices in order to interact with software to enhance the digital signage performance and engage customers.
Technologies like Beacons or Internet of Things allow devices to communicate with each other. Natural Sensors helps in cross-selling and upselling of the products & services. It becomes easier and more natural with sensors to connect and communicate with a customer’s devices when permitted. This technology offers opportunities for more creative marketing campaigns.
5. Social Media As a Channel
Social Media is the channel that you can use to accentuate your campaigns. It allows users to share their experience. Although it’s true that Social Media is an essential channel in the whole marketing process but it’s also worth noting that it is just an additional aspect of your campaign. Digital Marketing campaign should not be focused on social media movements rather social media should be used as a flavor.
6. Omnichannel is Retail’s Best Friend
Omnichannel is a blend of physical and digital methods of retail. Company’s like Dominos, Barnes and Noble are adopting an omnichannel approach. This integrated customer experience allows consumers to have an exceptional customer’s experience. Presence of rich omnichannel helps to lift up the sales value.
Interactive touchscreens help customers in various ways. It allows customers to
- Find out information on the product
- Read reviews
- Watch Videos
- Find Related Products
- Check Availability of the product
7. Videos Are Trustworthy
With the amount of information consumers receive daily from all channels of media, they are more likely to get distracted easily. So, what is the best eye-catching way to grab customer’s attention?
The answer is right here!
VIDEOS
Videos are the best way to grab customer’s attention whether it is online or offline. Good quality video with organic advertising had greater chance to hit the public since, most of the consumers want genuine reviews of the products and services that they wish to purchase. Include high quality video in-store and online to get the incredible outcomes out of your video campaign.
8. Great Content
To successfully engage people with the brand, content plays an important role. Content needs to remain sharp and contextually relevant. The content should be instinctive and easy to navigate through. Great Content involves research and properly crafted content, addressing the targeted audience. With the availability of the latest technology, consumers are becoming more tech-friendly and familiar with he gestures and user interface standards of the interactive touch screen technology. Consumers are more likely to experience smooth and pleasant experience with interactive digital signage.
9. 3D & Augmented Reality
With enhancement in the technology, many ad campaigns are using 3D methods for relaying information in the industry, ranging from retail to standard sales presentation. 3D technology is becoming more and more demanding as this technology bring your products to “life” in a way that 2D presentation can’t.
What is Augmented Reality?
It is an amazing technology that overlays a computer-generated image on a user’s view of the real world, presenting a composite view. There are various technologies and applications ranging from gaming to tourism that makes use of augmented reality. Digital Signage is just one of the displays and interactive user interface for this incredible technology.
10. Analytics
Does your campaign is targeted for the right audience?
Do you have an idea of the outcomes of your great campaign?
Well, with the use of web analytics tool, analyzing and gathering consumer statistics becomes quite easier using interactive digital signage and online campaigns. The number helps you to identify what market engages the most and through which means they engage the brand. You can make use of the information for your next marketing campaign and better serve your customers.
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