Allow your memory to reminisce the year 2015. Enormous growth will be found in digital signage advertising field. It had paved the way to success for SMBs. The revolution in digital signage in this year has allowed SMBs to run like a well-oiled machine. Shopping has become now a great source of entertainment.
The key to the success of digital signage is its content. In this year, we have learned that the Signage success is now moving around the digital signage content.
The better content you deliver the better success you will acquire.
All in all, 2015 was a fruitful year for digital signage advertising.
Now, it ascends a new question; What’s new in digital advertising store for 2016?
It is expected that the digital signage industry is about to take a huge turn in the year 2016 and will worth around $27 billion. The turn will focus on digital signage content quality over quantity. In the last 3 months of the year 2015, we have seen these changes in the digital signage industry. Now, Instead of crafting boring and lengthy content, marketers are focusing on quality and engaging signage content.
Fewer but more relevant content is going to “Take The Cake”
Do you have an idea where digital advertising will turn in 2016, exactly? Okay, let me explain.
Today, digital signage is the success is all about crafting unique and eye-catching signage content. Undoubtedly the great digital signage content grabs audience’s trust and converts your viewers into leads. Being in competition, marketers must take benefits of this great opportunity of digital advertising.
Have a blast in the market with creative and unique digital signage content to feel the growth in your business.
In a recent research conducted by Content Marketing Institute reveals that only 37 percent B2C marketers are using digital signage content strategy.
Ask From Yourself
Are you in 37% or rest of it?
Is your business acquiring the targeted goal?
Where do you want to see your business in the year 2016?
Of course, the answer of above questions will indicate towards digital advertising. To achieve targeted goal of your business you have to create a customer-centered digital advertising with striking digital signage content.
Why Great Content Paves The Way To Success of Digital Signage Advertising
According to Pardot, 64% millennials trust on digital signage instead of traditional advertising and they all expect the relevant and creative content when they look over your signage display. The truth itself confirms that the digital advertising is the only way to grow your business with great digital signage content.
So the next question you will be hunting for is that, how to craft creative and engaging digital signage content?
No doubt, relevant content matters in the digital display but along with it, there are few ways which make your content eye-catching.
Here, we are revealing the 8 secrets for making your digital signage content eye-catching and customer-centered.
#1. Make Content Serial & Position Impeccable
Set priority to your digital signage content. Add the important message at the beginning and maintain the priority in every slide. Set the best visible position of signage screen. Try to show the important message in slow speed and leave it for a while on screen.
#2. Implement Color Psychology
Color psychology is yet working. Choosing color for digital signage content and background really matters a lot in your digital signage success. To understand the color psychology in detail click here.
#3. Focus on Typography – It matters
Use clean text fonts like sans-serif and make it large so that audiences can read your messages clearly even from long distance. Avoid using many fonts in a single line of content and don’t write it in all caps. It makes your digital content annoying.
#4. Include Motion, Animation & Silhouettes in Your Content
Including animation, motion and silhouettes in content make its look good. It catches audience attention and offers them sufficient time to read the displaying text. Using some selected animation is really worthy.
#5. Contrast Carries Advantage
Keep your background contrast lower but text contrast higher. Increasing 10% contrast can make content reading easy for your viewers.
#6. Merge Relevant Scenes & Shots
Include some picture of your product or natural shots which represent your brand in digital display board along with digital signage content. It makes your content meaningful.
#7. Optimize For Context to Eradicate Distractions
Using imagery and symbols in signage advertisement is beneficial as it makes your content enjoyable. Symbols make sense that compels viewers to watch your messages carefully.
#8. Craft Compelling Call-to-action
This is the most important factor of digital signage advertisement. Every slide must contain a strong call-to-action message. Use some different techniques to craft call-to-action process. Add verb in the beginning and make subject closer to the verb.
We hope this information was supportive for you and will assist you in crafting compelling digital signage content.
For more info contact our experts at: 855-448-1200
We at Smart Digital Signage will be happy to assist you in your business growth. It is Toronto’s best digital signage company which is committed to delivering satisfactory and striking digital signage solutions.
We Deliver Stunning Digital Signage Content, Hardware, And Software For:
- Customer facing retail advertising
- Wayfinding Digital Signage
- Call center stats & tracking
- Live performance data dashboards
- Touch screen / interactive media
- Staff productivity resources
- Till point dynamic advertising
- Exhibitions… and much more
Speak to the Smart Digital Signage team find out how we can deliver digital signage solutions to help your business growth and make digital advertising work for you in 2016.
Willing to help you in your business growth!
You might also share your thoughts through comments.
We Hate Spam Too!