Digital Signage Content is one of most important components in determining the success rate of the advertising. This is what that set apart digital signage from its static counterparts and must be designed specifically for the venue, surroundings and targeted audience of each screen. It should be a natural extension of your brand. Experts have mentioned five strategies to give innovative touch to your digital signage content.
The 5 Strategies are:
#1. Design for Accessibility
- Maintain your digital signage content visibility
- Text colors must have high contrast with the background color.
- Dark backgrounds with neon color should be avoided.
- It’s better to put large font size for main messages.
- Displays meant for interaction must be placed between 36 and 42 inches when measured from the floor.
#2. Consider Your Sign’s Likely Viewing Pattern
(i)When sign is located in busy area then you must add rotation effect to draw customer’s attention.
- Keep the design simple such that it doesn’t distract from the message.
- Signs in this viewing pattern must be static.
(ii)When digital signage display is located in the retail space, then viewer has a lot of time to go through it and make purchasing decisions.
- Digital Signage Content should be informative like menus of products, services and store houses.
(iii)When the location of sign is in lobby, service desk or elevator
- Content should be interactive in nature.
- Brand promoting content.
- Facilitate user navigation through menus.
#3. Keep it Simple
Digital signage content is not about writing paragraphs. Make it concise by writing in few words. Use phrases and action verbs instead of long sentences.
#4. Optimize Your Vision
- Simple and relevant images are much better than complex one.
- Use standard aspect ratios of 4:3 or 16:9.
#5. Try before you place it to public displays
Always check your content before it is to be delivered finally on displays, especially the aspect ratios and readability.
Along with these all, you must check to ensure that the digital signage content is unique and interactive. Smart Digital Signage is all here to help you to reach out your audience in less time and less effort. It offers all the digital signage solutions including software, hardware and many more.
