Digital Signage present an entirely new way of marketing in this digital era. Digital Signage content needs to include a call to action that drives consumer to respond in a favorable way. Even with vibrant images, motion graphics and dynamic content, all of it will be of no use if it is not accompanied by a message insisting audience to act.
The Call to Action must inspire the consumer to act instantly. Digital Signage message can generate incredible outcomes only when you use proper strategies to urge consumers to take action right away.
Let us talk about some best practices for creating powerful and convincing call to action statements:-
#1. Reward the Customer for Responding
It’s no doubt that freebies are the key to increase customer attention. People like free stuff, and if you will constantly reward them with generous offer, they will definitely going to respond if you include these all in your Digital Signage Content.
Consider these messages along with its corresponding offers:
- Text the number to get a special one day discount — It will just take customers a few seconds to enter a text code, and since the offer is only valid for that particular day, they will likely to respond it.
- Just grab your copy today to take benefit of limited time offer—Place this message if you are promoting a specific product.
- Enjoy this interactive experience to grab your free gift—If you had set up interactive display, having some sort of interactive game, then encourage customers to play and take away reward if they win the game. The reward can be a code redeemable for a free item available at your store.
All these messages have one thing common is that they encourage instant action and describe clearly what are the rewards for responding. Messages like these are likely to give obvious and measurable outcomes.
#2.Promote Your Websites & Social Media Channels
Digital Signage content should consist of call to action that persuades consumers to visit your website or social network channels. Include reward mentioned below:-
- “Like our Facebook Page” and “Ready to get free shipping on your next online purchase”.
- Reach our website within the next X minutes (put a counter timer) to take benefit of today’s offer.
This will help in escalation of your online presence and create discussion among consumers resulting in greater brand awareness.
#3.Digital Signage Content Should Communicate Urgency
Content should contain a call to action at the end of the message that insists consumers to act instantly. Try to initiate the message using a verb, summarized below:-
- Buy/Grab your Copy Today
- Call Today
- Subscribe to Our Newsletters and Mails for latest info
- Be a member today and gain exclusive VIP entry
- Discount Ends!!!
- Limited Time Offer
- Order Today and Grab your Free Gift
The objective behind any promotional messages is to urge your customers to respond quickly.
#4.Make it Large & Visible
The font size of “call to action” should be large and clear enough to reduce the chances of being missed. Use contrast and action colors to maximize the impact.
#5.Positioning
The position of call to action on display is important factor to look over, as it will change frequently with the change in offers.
As we have illustrated, the messages in your call to action play a crucial role in performance of your digital signage displays. So, every call to action should clearly mention how and why to respond. Digital Signage Content will be much more efficacious if it encourages your audience to respond at once.
Do you remember when recently you had come across an effective and innovative digital signage displays?
Every time you design content, ask yourself is this call to action will be effective enough to engage audience at once?
To get better guidelines and learn strategies to enhance digital signage displays, Smart Digital Signage is right at your door.
Call to our experts at: +1-855-448-1200
Contact us At: www.smartdigitalsignage.ca/contact/
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