Millennial are very special in any demographic and almost 47% of the male and 53% of the female constitute the Millennial demographic in Canada. They annually spend around $1.4 trillion for businesses. Millennials account for large group of people spending on the majority of products.
Social Media and interactive displays together could enhance the brand awareness among millennials. Millennials don’t sit idle anytime; they are constantly on the move, and are 2.5 times more likely to embrace technology earlier than older generation.
Survey by technology market intelligence firm iSuppli, reveals that “digital signage catches customer’s attention more than billboards magazines, TV, and Internet and majority of millennials declared that digital signage is more unique and interesting than other types of media.
6 Reasons Why Millennials Trust on Digital Signage and Retailers should connect with them through Digital Advertisement.
#1.DIY Generation
Due to easy availability of information, DIY generation frequently search anything on the Internet. They always want to navigate and figure out things by themselves. They create their own experience with your product or services.
Interactive and Innovative Digital Signage promotes self service and ensures fast delivery of products. As digital signage content can be updated within minutes and designed to offer countless options. It entirely provides freedom of navigation to customer and incredible experience.
#2.Personalized Customer Experience
DIY generation always wants service that is personalized to their needs and requirements. They don’t want to be treated like a statistic as they believe in uniqueness and it means a lot to them. Programmable content can be created with digital content and is delivered through a digital signage displays, smartphones or desktop screens. It requires right factors like time, location, algorithm and set of statistical data to create more specialized content and provide tailor made customer experience.
#3.DIGITAL Natives
Being digital is a part of millennial’s life. Millennials form an active part of population and always excited to adopt a new technology. The Internet Of Things is the latest trends of Technology. It provides the opportunities to enable and extend digital business. This technology is a combination of mobile connectivity and digital signage in its architecture. Millennials easily adapt this innovative and effective way of accessing information and any other technology that can automate everyday task for them.
#4.Creativity & Impact
Millennials are very active as they see ads everywhere and every day. Marketing content and Ads should be timely, creative and relevant since millennials are connected to their environment and communities.
Digital Signage Content is flexible and offers all the options for creativity, relevancy and aptness. Dynamic Content Updates and RSS Applications can be applied to Digital Signage and help to deliver information constantly.
#5.Genuine & Transparent
Millennials believe in brand genuineness and awareness. The chances of buying product are higher when a friend or relative recommend some product than acting on simple advertisement. Hence, marketers are suggested to build brand trust and genuine relationship with consumers.”Call to Action” is one of the essential parts of digital Signage Content. It offers consumers a chance to participate and win exciting gifts and vouchers. Millennials participate in large numbers and in effect, will build trust with your brand and services.
#6.Connectivity
Based on study made by the Council of Economic Advisers, three quarters of millennials have account on social media and their tech savvy parents let them converse all through the day. This allows millennials to be more connected and quickly receive news and updates. Social media and Mobile Internet usage is on peak and digital signage is all set to adopt these technologies. With the increase in this trend, social media integration and interactivity will be a regular feature of digital signage in prospective.
We let you Connect to Millennials with Our Interactive Approach. Our group of experts at Smart Digital Signage identifies all your business needs and offer unique solution and exceptional services.
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One Response to 6 Reasons Why Millennials Follow Digital Signage
EleeeSnptlmber 27, 2011So happy that this finally went live! I teach the papercrafts and scrapbooking in Boca Raton, FL and have been anxious to use this since last May! When I have a special occassion or need to catch up, I love using digital. Cannot wait to get stated.