Do you remember when last time you were travelling down the highway and a giant billboard has caught up your attention?
Well, nowadays those billboards are becoming less static and more fascinating.
Have you ever thought that how do illuminate digital billboards can be seen from so many miles away?
How it becomes possible?
The Answer is Right Here!
The LED Digital Signage makes everything possible.
Let’s Know How?
Perfect Pixel
LED Digital Signage and technology consist of an LED Cluster. The space between each cluster is known as a pixel. Pixels or “Pixel Pitch” is a standard unit of measurement used to identify the resolution depth like the computer screen, TV or camera.
Perfect Pitch
When you consider digital signage for your business, one of the key specifications to look over is resolution depth which is measured in pixels.
It’s Trending Now
As technology continues to grow and become more competent, the world of marketing evolves to keep up with the trends and stay in consumer’s faces and minds.
How Digital Signage Raise Your Business?
Once you start to research the digital signage industry and learn about the ways the digital signage will use to enlighten your business, you will get to learn how digital signage can give your business, the competitive edge it requires.
So, are you ready to invest in digital signage for your organization, to display eye-catching information?
Well, it is not just an investment and all is set. It involves software, hardware and digital content creation.
Digital Signage offers a great platform to organize your content, your message and your marketing.
But how can you make sure that digital signage will do what you want it, to do?
The key solution to this is the Video Content For Digital Signage
Digital Signage without video is just like Black and White TV.
The vivacity, appeal and dimension required to communicate your message effectively goes missing when there are no videos in the digital signage.
Here we will discuss some of the competent reasons to include video content in your digital signage campaigns:
Videos Are Eye-catching
Videos are attractive and basic psychology says, when something is in motion we look at it.
Research shows that nearly 65 percent of video viewers watch more than ¾ of a video.
For Instance, when you are travelling in a bus and digital billboard at the roadside display animated text then you will definitely take an interest in watching and reading the message. On the other hand, the billboard with a single static advertisement that you have seen a lot of times is more likely to be ignored. This is a great benefit to the content creator of the billboard. Moving Images are the ideal source for obtaining audience attention and holding it for a longer duration.
Videos Increase Understanding & Engagement
- Videos increase the viewer’s understanding of your message by almost 74 % over static images
- To convince someone to buy your product, videos serve as a convenient medium.
- Customer’s easily understand and remember the message specified in video
- 80% of Internet Users remember the video ads they watch online and those numbers are relevant to digital signage as well
Videos Creates Emotional Associations with Your Brand
Videos can easily convey emotions than text or static images because they incorporate more of our senses like sound and dynamic sight. The study also revealed that video has the potential to increase brand association and creates a magnetic effect on viewers of digital signage.
Videos Just Work
Videos are one of the great ways for conveying your message. 70% of MarketingProfs report that videos are the best medium for conversion.
Videos grab attention; hold it and leave the spectator with a remarkable and striking impression. So, if you have invested in Digital Signage, then never go for static content. Your message always deserves better than that.
Smart Digital Signage Company offers digital signage systems to companies who are eager to communicate with their audience in an innovative way. It offers all in one solution and all the components of digital signage like software, hardware, content design and many more. Keep in touch with us for your digital signage requirements.
Our experts are here to offer you latest digital signage systems throughout the Canada.
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