Digital Advertisers, interior designers and artist have constantly identified the effect of color on our moods and emotions. Color psychology is expanded across all fields and industries. When crafting digital signage, it’s all about invoking a certain feeling with the use of right color. Color plays a vital role in invoking a specific effect on customers.
Every color has specific meaning for viewers. When you are creating digital signage message, finding the right choice of colors is an art, because everyone interprets colors differently. Colors definitely play a major role in grabbing attention of the audience.
Choose Color & Contrast That is Readable
You must be thinking what each color signifies? Here we are sharing the impact of each color on your customers:
#Warm Bright Colors
Biege, yellow, orange, pink, red and similar kind of colors are active and eye-catching colors with friendly nature that induces sense of courage and energy. These colors visually enlarge objects and make them appear closer.
#Cold Bright Colors
Lavender, silver, and azure add delicacy, filled with aesthetics and brightness. These cold & bright tones give a sensation of modernity and professionalism if combined with gray. It’s a great composition for businesses and commercial advertising.
#Cold Dark Colors
Violet, blue, turquoise, green navy represents stability and quality. These shades are used as accompanying colors. These colors signify ambitious and hardworking qualities and accordingly can be used in your brand advertising.
#Warm Dark Colors
Gold, Purple and Brown express, tradition, luxury and relaxation. They combine to form expensive and elegant designs for digital advertising.
#Neutral Colors
White , Grey, Black create contrast and bring other colors out. They are supporting colors. They blend with dark colors to form a classic & universal combination.
Warm colors impact users to take actions while cold shades create cooling effect.
So, colors play a significant role in making your digital advertising eye-catching and amazing. Engage customers with interactive digital signage advertising with the use of proper colors.
We at Smart Digital Signage help you to select right colors for digital signage advertising & help you to build your brand more enticing. We also offer creative ideas and opportunities to elevate your brand to high level.
Color is an indication that gets your audience
to see what you want them to see
feel what you want them to feel
&
to do what you want them to do
Find out new opportunities and options with digital signage to engage with new and existing customers.
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