There has been colossal growth in the use of technology in the past decade, which can be seamlessly seen in the foodservice industry. Most of the restaurant owners and foodservice providers are going with digital signage interactive displays. A Recent survey reveals three-quarters of the consumer today between the age group of 18 and 34 (Millenials) don’t trust on printed menu boards and they prefer Digital Menu Boards.
“There are five evolving technologies that will affect your brand,” Jim Melvin, founder and CEO of GuestDNA said during a session on 19 October 2015 at the Fast Casual Executive Summit in Miami.
He says, “Personal Ordering is a mobile technology in the palm of a customer’s hand”. Melvin’s solutions have been set up in more than 125,000 restaurants worldwide.
Those Technologies Are:
- Digital Signage
- Mobile Payments
- Mobile Ordering
- Guest Engagement
- Learning & Culture
All of these technologies affect the dining experience of the consumer and the restaurant operator. One of the key approaches considered by restaurant operator is “Guest Engagement” by Digital Menu Boards.
Restaurant Digital Signage is a great example. Did you notice that your display contains too much information? Does your signage meet regulatory mandates?
Domino’s, Pizza Hut and Papa John’s Pizza and are among the top five highest-scoring brands that have implemented digital-ordering methods, which makes sense since the pizza segment is the most experimented restaurant industries with technology.
The importance of consumer decision is equally important. Some customers never follow printed menus as they love to go with digital menu boards.
The Consumer Perceptions of Technology at Restaurants states the extent to which younger generation consider tech services in their decisions to visit restaurants. Services like free Wi-Fi, mobile payment, online ordering, loyalty programs which are managed digitally, are more significant to these digital natives than the average consumer.
Digital Menu Boards offer consistency with emerging regulations. It drastically reduces cycle time for menu changes. Cloud Digital Boards let you update your menu boards at many locations on multiple screens with a single click, saving your money, time and resources. It offers an economical way to enhance your business economically and environmentally.
Using Digital Menu Boards you can easily set up your products, description, pricing and nutritional information. Schedule your Digital Menus to change at where and when you wish. Once you move from breakfast to lunch, digital menu boards will change automatically, there is no need to add or swap menu boards. With Digital Boards, customers can be easily attracted towards beautiful food images, animations and video display.
Digital Menu Boards are a worthwhile investment for restaurants. It’s a cost-effective digital signage solutions and innovative way to communicate in real time. It has the potential to boost sales significantly.
When it comes to “Go Green”, Digital Menu Boards offers a great option for restaurant owners.
Innovative Approach is What Keeps Your Customers Coming Back!
Smart Digital Signage is a full-service digital signage provider with committed team members who will help you to set up your digital signage campaign successfully. Get in touch with us @ 855-448-1200 for high-quality advertising with the use of latest technology at affordable cost.